Despite the numerous sales methodologies available on the market, there are consistent, repeatable, and universal sales behaviors that are crucial for delivering business results, such as accurate targeting and effective needs analysis.
Social (sales) skills can be just as solid, concrete, and measurable as technical skills.
Sales competencies can be cataloged and applied across various organizations, regardless of industry context.
Skills have a hierarchy and influence each other.
Sales competencies can be categorized based on the level of the position and the complexity of the business in which the sales advisor operates.